The striding man
Blends built Scotch whisky's empire, and Johnnie Walker is its emperor — the world's best-selling Scotch by a wide margin, moving well over ten times the volume of any single malt. The square bottle (fewer breakages at sea) and the label slanted at precisely 24 degrees date from the Victorian grocery in Kilmarnock; the Striding Man logo arrived in 1908. The ladder runs Red (mixing), Black 12 (the benchmark), then Green, Gold and the luxury Blue Label.
Johnnie Walker Black 12 is the expert consensus pick for 'best everyday blend on earth' — smoke, dried fruit and toffee in perfect proportion.